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Product Preview: 2011 Topps Inception

By Andrew Tolentino | Football Editor

As the 2011 video card war rages on, Topps is talking about its new football line — 2011 Topps Inception — dreamed up for a rare early season high-end release.

Due out in early July, the premiering premium product will be rookie heavy, mostly defined by top draft picks and supplemented by established stars. Each seven-card pack should deliver three rookie hits, including two numbered on-card rookie autographs or rookie autograph jumbo patches and one numbered rookie jumbo patch or Relic card. Four more cards — likely  featuring veterans — round out the rip in the form of two limited parallels and two base cards.

While the current artwork  features rookies  in airbrushed uniforms, Topps revealed that NFL-branded images and Relics will bolster the already dramatically designed cards.

Early product details indicate that this is a line marked by highly desirable hobby trademarks. Frequently falling on-card autographs and one-of-one parallels — for instance — should substantiate the price tag. Conceptually founded upon the inception of the football season, the new brand is built with the incoming class in mind. As card maker notes, “Every autograph and Relic hit is a rookie player.”

High-end hobbyists might reach for their totems (obligatory “Inception” movie reference), since the more expensive hobby brands usually don’t hit the market until late in the season — but we assure you, this is reality.

Andrew Tolentino is the editor of Beckett Football. Have a comment, question or idea? Send an e-mail to him at atolentino@beckett.com. Follow his tweets at twitter.com/tolentinotweets.

7 Comments

great looking product. upper deck wishes they were that good. not!

Posted March 29, 2011 at 4:28 pm | Permalink
Ronald Doucette

Wow I actually love the looks of these cards. Nice!

Posted March 29, 2011 at 5:38 pm | Permalink
jon belk

Different. Nice looking product and a good release for summer

Posted March 29, 2011 at 10:50 pm | Permalink
joshua woodland

I know topps gets a bad rap sometimes but the stuff they come out with always looks real nice and they are always trying to change the collecting game with new products

Posted March 30, 2011 at 12:07 pm | Permalink
kris burak

The aj green auto looks awesome in silver on black background!

Posted April 2, 2011 at 1:59 pm | Permalink

We will have this product in hand tomorrow. Anyone in Austin loking for some good times and cards…come on by Card Traders…Austin’s Premier Hobby Shop!!

Posted August 9, 2011 at 3:37 pm | Permalink

One Trackback

  1. [...] saw that daquan bowers has a card pictured. auto patch, so i guess the buccs have a hit afterall Product Preview: 2011 Topps Inception | __________________ [...]

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