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Press Pass, NASCAR bring No. 3 back to the track — and packs

The famed No. 3 will return to the NASCAR track — and to Press Pass wrappers, too — later this summer as Dale Earnhardt Jr. will drive a No. 3 Wrangler Chevy in a Nationwide race at Daytona.

In turn, Press Pass will note this “Salute to Dale” with both Earnhardts on the packaging in the famed yellow and blue for its forthcoming Press Pass Stealth product that will arrive in June not long before the July 2 event.

“We are excited to bring collectors a sneak peak at the new Dale Jr. Wrangler Chevy paint scheme which will no doubt be wildly popular,” said Tom Farrell, VP of Brand Management for Press Pass.  “Collectors will also find Dale Jr. pictured in the classic blue and yellow uniform on his Nationwide base card in Stealth.”

See more after the jump.

The Wrangler car was Earnhardt Sr.’s memorable color scheme before he became known as the man in black for GM Goodwrench and Richard Childress Racing. The news was announced earlier today in Charlotte, N.C.

Press Pass will produce two different hobby boxes and two retail blasters box styles with each driver the primary focus. There will be a three-card “Salute to Dale” insert set found only in retail blaster boxes, which are $9.99 for four packs and one of the three insert cards.

Chris Olds is the editor of Beckett Baseball. Have a comment, question or idea? Send an e-mail to him at colds@beckett.com. Follow him on Twitter by clicking here.


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