Panini America has unveiled a multi-year partnership with the Los Angeles Lakers.
As part of the deal, the Lakers will host a Panini Adrenalyn Night on April 11. Adrenalyn is Panini’s new NBA-themed interactive trading card game. As part of the festivities, the Lakers will distribute more than 20,000 packs of Adrenalyn cards and game boards to fans in attendance at the Staples Center.
The Panini Adrenalyn Tour will visit the Staples Center and invite fans to participate in basketball skills contests before the game. The Adrenalyn Tour will also visit Universal Studios Hollywood CityWalk on April 10 and LA Live on April 13 during the Lakers’ final regular-season home game against the Kings.
The Lakers’ deal is the fifth NBA team that Panini America has partnered with since becoming the exclusive trading card of the NBA. Panini also has relationships with the Mavericks, Heat, Nets and Timberwolves.
“We are excited to announce our multi-year relationship with the World Champion Los Angeles Lakers and look forward to introducing our Adrenalyn Trading Card Game to Lakers fans. Working so closely with Kobe, this was a natural fit and we look forward to a great partnership going forward.” said Scott Prusha, Marketing Manager for Panini America.
Lakers star Kobe Bryant is a Panini spokesman.