Citing time constraints and an inability to execute the product the way it wanted to, Upper Deck officials on Wednesday confirmed that the company will not produce 2010 Draft Edition Football, an NFL Draft-centered product originally slated to release next month.
“One of the key drivers for this product is Upper Deck’s ability to deliver the set before the NFL Draft occurs in April and when it became clear that our production schedule would not allow for that to happen this time around, we had no choice but to remove it from the packout calendar,” the company said in a statement released to Beckett Media.
“Another issue was that to hit this time line, we were going to have to use label autographs on this product like many early collegiate football products feature. We were very apprehensive about going that route since this product had a history of hard-signed cards.”
Upper Deck’s first 2010 NFL product will now be Legacy Collection, due out May 16.
– Tracy Hackler