Grey Flannel Auctions and Steiner Sports announced on Wednesday that the companies have established a marketing relationship that will mean that items from Steiner’s exclusive deal with the New York Yankees will get added attention on the auction block.
The Steiner portion of Grey Flannel’s upcoming sale will include game-used jerseys of Derek Jeter and Alex Rodriguez as well autographed items available only via Steiner.
“Grey Flannel Auctions and Steiner Sports are joining forces to cross-promote our respective sales taking place in early December,” said Richard E. Russek, Grey Flannel’s president, in a release. “In addition, Grey Flannel’s December sale, which will feature rare, game-used jerseys and memorabilia, will also include a special selection of approximately 200 tremendous lots from Steiner Sports. Wherever we go to publicize our sale, including shows, malls and other events, we’ll be bringing along choice highlights from the Steiner selection.”
Among the items up for grabs in December are a game-used Lou Gehrig home jersey, a Mickey Mantle batting helmet and a Thurman Munson game-used Bicentennial bat. Other lots include a Yogi Berra catcher’s mask and a Billy Martin manager-worn jersey from 1977.
“There can be little doubt that this auction is destined for greatness and that this new partnership with our friends at Steiner Sports will create an extremely powerful marketing force,” Russek said. “It’s a perfect match.”