Topps announced on Friday that it has signed an exclusive deal with Ultimate Fighting Championship to produce trading cards of past, present and future UFC competitors starting next year. The deal lasts through May 2011.
Topps promises that each card — UFC 1 through the upcoming UFC 91 featuring Randy Couture vs. former WWE star Brock Lesnar — will have a place in its products. The deal also will include UFC providing images and memorabilia for many of its stars, including Couture, Lesnar, Chuck Liddell, Matt Hughes, Royce Gracie, Forest Griffin and Quinton “Rampage” Jackson.
“MMA continues to become one of the most popular sports in the country and Topps is looking forward to joining forces with UFC’s rising stars and illustrious history,” said Warren Friss Topps’ GM of Sports & Entertainment. “We are extremely excited to work with UFC and give our collectors access that has never before been available in our industry.”
Topps will be the third manufacturer to set foot in the Octagon as Donruss produced Ring Kings MMA cards in its non-sport Americana set and Upper Deck has an MMA product set for release later this month.
Chris Olds has collected sports cards and memorabilia since 1987. Before coming to Beckett Media, he wrote about the hobby for the Orlando Sentinel on his blog, SportsStuff, and for the San Antonio Express-News and The Tuscaloosa (Ala.) News. Do you have a comment, question or idea? Send e-mail to him at firstname.lastname@example.org.