General Information

• Ads on disk must meet same material due date.
• Only minor after-proof copy corrections will be made if production time is available.
• Copy corrections will be billed at standard industry rates.
• Beckett Media will not make color corrections.
• Specifications with technical must be supplied with disk.
• Advertiser/agency is responsible for all shipping charges.

• Cover: 60 lb., 6pt. C2S grade No. 1
• Inside Pages: 32 lb., coated groundwood, grade No. 5 and 35 lb., Hi Brite 65

• Quark Xpress 6.0
• Adobe Illustrator 9.0 (CS Preferred)
• Adobe Photoshop 6.0 (CS Preferred)
• Adobe Acrobat (Hi Res PDF only)
• Microsoft Word (text only)
• Microsoft Excel (text only)
• E-mail (copy only)

• CD Rom
• DVD
• E-mail (stuffed self-extracting files only) Maximum file size 5MB
• FTP (see below)

IP Address: 63.241.238.30
UserName: advertising
Password: ads1211
Label files with company name. Stuff all files before uploading to FTP. Fax proof to (972) 991-9609

Problems Uploading Files? Call (972) 991-6657, ask for Advertising

Completed Digital Ad Specifications

Document Set-up

• Our preferred file format is a high resolution PDF that includes bleed.
• Quark is also acceptable for ad layout. Any other application is not considered a "ready-for-output" or CTP ad.
• If you are creating the ad in Illustrator, rasterize the entire file in Photoshop before you place it into Quark.
• When building an ad which includes a bleed, the document set-up must be 8”x10.75”, then pull the 1/8” bleed beyond the edge of the template.
• Include laser copies or color proofs with ALL ads. It’s the only way we can make sure your ad prints as you have intended. We are unable to guarantee the accuracy of your output if you do not send along a color laser proof. Low res PDF is acceptable also.
• Make sure you’ve included all placed art (TIFFs, EPS files, etc.) with your job.
• ALL images should be 300 DPI at a minimum.
• Make sure all graphics have been sized down in the original application and not in Quark. Make sure ALL images placed at 100% in your Quark document.
• If you are saving as an EPS file out of Photoshop, do not select the JPEG “Encoding” option; use Binary (this is on the second line of the Save box).
• Update your file. Are all of your imported images updated? A modifed image might not update as you planned and can sometimes be overlooked if it’s tucked away in a corner of your document. If extensive, we may charge you for this task. It takes time to update, show and replace artwork.

Image Preparation:

• Make sure you have included all placed art (TIFFs, EPS files, etc.) with your job
• Images should be 300 DPI at a minimum.
• Make sure all graphics have been sized down in the original application and not in Quark. Make sure all images are placed at 100% in your Quark document.
• If you are saving as an EPS file out of Photoshop, do not select the JPEG “Encoding” option; use Binary. (This is on the 2nd line of the Save box)
• Update your file. Are all of your imported images updated? A modified image might not update as you planned and can sometimes be overlooked if it’s tucked away in the corner of your document. If extensive, we may charge you for this task. It takes time to update, show and replace artwork.

Fonts Usage:

• Make sure you have included all screen and printer fonts. Please outline all fonts if possible. We do not accept True Type fonts. All True Type fonts must be converted to outlines in your application.
• QuarkXPress has “Collect-for-Output...” which copies your file and linked graphics into a new or existing folder. However, this function does not automatically gather fonts or the original art files, so you will have to gather these manually (unless you are using QuarkXPress 6.5). There are applications available, such as Flightcheck, that will collect the fonts as well.

Colors

• Convert ALL colors in your document to CMYK. In QuarkXPress, get one of the several shareware or freeware “Convert colors to CMYK” XTensions, available online, or convert your spot colors to process in the “Edit Colors” dialog box in Photoshop.
• Remove ALL unused spot colors from Illustrator files before placing them into Quark. Do this through the Custom Color dialog box, otherwise Illustrator places them into your layout program, even if you did not use them.

Ad Size Dimensions

Ad Sizes