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REACH THE PASSIONATE, INFLUENTIAL ENTHUSIAST IN PRINT AND ONLINE
Print Publications Audience
Beckett readers refer to their favorite magazine on average of 15 times each month. Can any magazine on the planet stack up against that? We think not.
| Publication | Avg. Paid
Circulation* | Pass Along
Rate | Additional
Readership |
| Beckett Sports Card Monthly | 100,000 | n/a | n/a |
| Beckett Baseball | 88,000 | 2.5 | 297,500 |
| Beckett Football | 46,775 | 2.8 | 171,000 |
| Beckett Basketball | 41,250 | 2.5 | 134,750 |
| Beckett Hockey | 30,000 | 2.5 | 87,500 |
| Beckett Dealer Direct | 8,500 | n/a | n/a |
Sports Publications Audience
The Beckett Sports Enthusiast is male between the ages of 25 and 54 and spends on average $250 each month supporting his favorite teams and players. He's the head of his household and makes between $56,000 and $67,000 a year.
| Publication |
Gender |
Age |
HH Income/year |
| Beckett Baseball |
93% Male |
10 to 24 years - 22%
25 to 54 years - 65% |
$67,000 |
| Beckett Football |
92% Male |
25 to 54 years - 73% |
$64,000 |
| Beckett Basketball |
93% Male |
12 to 34 years - 64% |
$57,000 |
| Beckett Hockey |
96% Male |
25 to 54 years - 79% |
$56,000 |
Youth Entertainment Publication Audience
Readers who consistently pick up one of Beckett's Youth Entertainment Magazines are passionate fans of the genre who influence their peer groups through information gathering and subject-matter excellence.
| Publication |
Avg. Paid
Circulation* |
Pass Along
Rate |
Additional
Readership |
| Beckett Pokemon Collector |
100,000 |
4 |
400,000 |
| Beckett Massive Online Gamer |
80,000 |
2.5 |
200,000 |
| Beckett Plushie Pals |
80,000 |
4.0 |
320,000 |
Online Audience
Beckett.com is the No. 1 Web destination in the sports collectibles space. With more than 2.2 million uniques each month, Beckett.com has built a valuable and vibrant community of influential and passionate sports memorabilia users.
| Web Site | Registered
Users Monthly | Page Views
Monthly | Avg. Visit
Duration/min. | Unique Visitors
Monthly |
| www.beckett.com | 30,000 | 32 million + | 18 minutes | 2.2 million |
| |
Gender |
Age |
HH Income/Year |
| |
92% Male |
8 to 17 years - 13%
18+ years - 87% |
$70,000 |
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