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REACH THE PASSIONATE, INFLUENTIAL ENTHUSIAST IN PRINT AND ONLINE
Print Publications Audience
Beckett readers refer to their favorite magazine on average of 15 times each month. Can any magazine on the planet stack up against that? We think not.
| Publication | Avg. Paid
Circulation* | Pass Along
Rate | Additional
Readership |
| Beckett Sports Card Monthly | 100,000 | n/a | n/a |
| Beckett Baseball | 88,000 | 2.5 | 297,500 |
| Beckett Football | 46,775 | 2.8 | 171,000 |
| Beckett Basketball | 41,250 | 2.5 | 134,750 |
| Beckett Hockey | 30,000 | 2.5 | 87,500 |
| Beckett Dealer Direct | 8,500 | n/a | n/a |
Sports Publications Audience
The Beckett Sports Enthusiast is male between the ages of 25 and 54 and spends on average $250 each month supporting his favorite teams and players. He's the head of his household and makes between $56,000 and $67,000 a year.
| Publication |
Gender |
Age |
HH Income/year |
| Beckett Baseball |
93% Male |
10 to 24 years - 22%
25 to 54 years - 65% |
$67,000 |
| Beckett Football |
92% Male |
25 to 54 years - 73% |
$64,000 |
| Beckett Basketball |
93% Male |
12 to 34 years - 64% |
$57,000 |
| Beckett Hockey |
96% Male |
25 to 54 years - 79% |
$56,000 |
Youth Entertainment Publication Audience
Readers who consistently pick up one of Beckett's Youth Entertainment Magazines are passionate fans of the genre who influence their peer groups through information gathering and subject-matter excellence.
| Publication |
Avg. Paid
Circulation* |
Pass Along
Rate |
Additional
Readership |
| Beckett Pokemon Collector |
100,000 |
4 |
400,000 |
| Beckett Massive Online Gamer |
80,000 |
2.5 |
200,000 |
| Beckett Plushie Pals |
80,000 |
4.0 |
320,000 |
Online Audience (www.beckett.com)
Beckett.com is the No. 1 Web destination in the sports collectibles space. With more than 300,000 unique visitors each month, Beckett.com has built a valuable and vibrant community of influential and passionate sports memorabilia collectors. The new Beckett.com was relaunched on August 4, 2008 and has more features than ever. Collectors can get the latest hobby news and reviews, find up-to-the minute card values, organize their collections online, and trade cards with other members for free!
Age: 25-45
Male: 96%
Household Income: $70K
Broadband Usage: 80%
11 million Average Monthly Pageviews
Highly Engaged: 800,000 Visits per month at an average of 20 minutes per visit
305,000 Average Monthly Unique Visitors
Email Newsletter Subscribers: 160,000
Number of Cards in Online Card Collections: 162,382,641
Number of Cards added to Online Collections each week: 2 million plus
Number of Cards available for Trade or Sale: 4.4 million
Videos: 10-12 new videos added each month
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