1965-66 Coca-Cola Booklets

These four "How To Play" booklets are illustrated with cartoon-like drawings, each measure approximately 4 7/8" by 3 1/2", and are printed on newsprint. Booklets A and B have yellow covers, while booklets C and D have blue covers. The 31-page booklets could be obtained through a mail-in offer. Under bottle caps of Coke or Sprite (marked with a hockey stick) were cork liners bearing the name of the player who wrote a booklet. To receive a booklet, the … [Read More]

These four "How To Play" booklets are illustrated with cartoon-like drawings, each measure approximately 4 7/8" by 3 1/2", and are printed on newsprint. Booklets A and B have yellow covers, while booklets C and D have blue covers. The 31-page booklets could be obtained through a mail-in offer. Under bottle caps of Coke or Sprite (marked with a hockey stick) were cork liners bearing the name of the player who wrote a booklet. To receive a booklet, the collector had to send in ten cork liners (with name of the player whose booklet was desired), ten cents, and the correct answer to a trivia question. Issued by Coca-Cola to promote hockey among the school-aged, they are designed in comic book fashion showing correct positions and moves for goalie, forward (both defensive and offensive), and defenseman. They are authored by the hockey players listed below. They are lettered rather than numbered and we have checklisted them below accordingly. The booklets were available in both English and French. [Collapse]