[tracy hackler]

Upper Deck was very concerned about the reaction of the collecting community to the contents pulled from two boxes of 2007 Exquisite Football during a recent Beckett Box Busters episode.

Upper Deck, like all manufacturers, makes a practice of sending product samples to hobby publications as a way to help preview products and promote new brands with collectors. Upper Deck DOES NOT make a practice of sending “special” boxes and packs to these hobby partners. As anyone can see from reviewing the history of Upper Deck product in Beckett Box Buster episodes, this recent episode was an anomaly.

The cards pulled in the Beckett Box Buster episode occurred because of collation inconsistencies that could have happened in any hobby shop in any part of the world. Upper Deck understands and appreciates collector concerns on this situation and we are announcing a program to deliver these cards back to collectors.

We are offering the cards in the second pack to collectors who have purchased Exquisite Football. Collectors who purchased the product can send the empty box or a receipt from the purchase to the address below. A random drawing from these entries will be held to determine the winners. An additional two sealed packs of 2007 Exquisite Football will be offered to entries in this program.

The Upper Deck Company

NFL Exquisite Box Buster Promotion

5909 Sea Otter Place

Carlsbad, CA 92010

Collectors should include all of their contact information including address, phone number and e-mail address. For each pack purchased, collectors will receive one entry into the wrapper redemption promotion. Proof of purchase must be received by Friday, May 30, 2008. Winners will be contacted directly by Wednesday, June 4, 2008.

In the coming days, Beckett will be announcing how it is giving away the contents of pack No. 1, including the Adrian Peterson 1/1, and an additional sealed box of Exquisite, through an online contest at beckett.com.