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Your Opinion...
10-12-2012, 11:10 PM
Post: #21
RE: Your Opinion...
(10-12-2012 07:59 PM)uvaspina Wrote:  -To be more responsive to your thread, I'm not crazy about the new logo, but I think I'll get used to it. It looks like they used helvitica font, which some people have a weird fascination with. (think: ikea) "So simple, yet clean and elegant" -said the graphic design team, congratulating one another.

It's actually Univers Extended Wink And Ikea exclusively uses Verdana (though it used to be do everything in Futura)

I'm willing to be that the design firm hired to do this rebrand probably had a handful of more interesting and creative ideas but corporate wanted to keep it simple. I guess it's the design team's fault for not selling them on a more creative direction, but I doubt any of them thought this was the best logo go with.

No matter how creative or insightful an idea is, if you can't get your client to buy into it, then it doesn't matter.

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