[phildo37]

what's funny to me, is that what I heard on CNBC (and I listed to it all day, every day - since I trade the market), Hostess is talking about selling the brands off - they have such a value that you can't simply let that name die. I think I read $2.8B in sales yearly - although, my recollection of that could be wrong - that could be the value of the brand - either way, that's too much money for someone (Kraft, etc) NOT to buy it. Twinkies will be back... and these people paying all this money for them now will be kicking themselves in when they see Twinkies back on the shelf at 2 for $5