Topps and 2K Sports Team Up for Cross-Promotion

Mar 31 2006 9:10AM

The Topps Company and 2K Sports, a sports video game manufacturer and exclusive third-party producer of MLB® video games, have announced a marketing alliance to increase the overall awareness of baseball card collecting among video game users, it was announced today by Mark Sapir, Director of Marketing for Topps, and Erik Whiteford, Vice President of Marketing for 2K Sports.

The ground-breaking promotion exposes Major League Baseball® 2K6's gamers to Topps Baseball trading cards, while consumers of Topps Baseball cards will find 2K6 "game cheats" randomly inserted into this year's Topps packs.

Topps and 2K Sports have created an 11-player trading card set featuring the Topps 2K6 All-Star Team with 6 of the players found exclusively packaged in Major League Baseball 2K6 video games and 5 of the players found exclusively in packs of Topps. Cards found in Major League Baseball 2K6 are distributed in packs of three and in 1 of every 18 packs of Topps Baseball cards.

The 11 collectible trading cards also serve as "game cheats," giving 2K6 users the exclusive opportunity to power up individual players with abilities such as wall-climbing, arm strength, home run power and much more. There is also a randomly inserted pin code that unlocks the 11-player Topps 2K All-Star Team and allows you to play a game with that team.

"We are very excited about this partnership, " said Mark Sapir, Topps Director of Marketing. "It allows us to potentially reach new baseball card collectors in a very meaningful and relevant way.

"This new relationship brings two unique products that baseball fans will really enjoy," states Erik Whiteford, VP of Marketing for 2K Sports. "We are thrilled to be teamed up with Topps Baseball cards to bring fans an exciting MLB baseball package – the quality and exclusive designs of Topps Baseball cards and the innovation and entertainment of Major League Baseball 2K6."