Neopets: The Official Magazine Get ready for more Neopets mania. The world’s largest and fastest-growing online youth community has made a huge leap beyond its virtual home. NeoPets, Inc., and Beckett Entertainment Publications, publisher of the best-selling Beckett Yu-Gi-Oh Collector and other popular anime and collectibles magazines, is now producing Neopets: The Official Magazine. Dedicated exclusively to the popular world of Neopets, the magazine debuted on newsstands September 1, 2003. All the fun, excitement and learning environment of the greatest virtual pet Web site is now available to an enthusiastic offline audience. ADVERTISING RATES Click here for current advertising rates.

• The world's largest and fastest-growing online youth community with more than 55 million registered accounts
• Gains an average of 65,000 new registrations per day
• Consistently ranks as one of the 10 "stickiest" Web sites in the world, as measured by Nielsen/Net Ratings, with more than 1,000 page views per user a month
• Trails only Yahoo!, MSN and eBay in page views per month
• Plush toys and games gaining recognition and immense popularity in the marketplace

• Age: 12 and under - 39%, 13-17 - 40%, 18 and older - 21%
• Gender: Male - 43%, Female - 57%

• Essential information on favorite characters or areas of Neopia
• Fan art galleries
• Reviews and previews of the trading card game and other licensed Neopets products
• Plus, the magazine will feature how-to-draw articles, games, contests, a special poster and exclusive Neopets tips and tricks found nowhere else.

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