Sports Collecting Habits | %/$ |
| |
 | Top collectibles other than cards: |
| | Collect Autographs | 78% |
| | Collect Memorabilia | 61% |
| | Additional Data - Top Collectibles |
| |
| Spend more than $100/month on sports collectibles | 50.0% |
| | Web site visitors - Monthly Sports Collectible Expenditures (mean) | $149 |
| | Magazine readers - Monthly Sports Collectible Expenditures (mean) | $124 |
| | Additional Data - Sports Collectibles Expenditures |
| |
| Years involved in collecting sports collectibles (mean) | 13.1 |
| |
| Top product motivators for sports card purchases: |
| | Potential autographs | 30.7% |
| | Potential jersey cards | 22.4% |
| | Short print rookie cards | 18.4% |
| |
| Preferred destination for sports cards and collectible purchases: |
| | Hobby shops | 34.3% |
| | Online Auctions | 33.1% |
| | Online fixed price dealers | 24.5% |
| |
| Sports card and collectibles related trade shows attendance per year (mean) | 3.2 |
| |
Other Spending Habits | %/$ |
| |
| | Purchased more than $100 in sporting goods in last 12 months | 71% |
| | Last 12 Months Sporting Goods Expenditures (mean) | $349 |
| | Additional Data - Sporting Goods Expenditures |
| |
| | Purchase Officially Licenced Team Apparel (e.g. team jersey) | 55% |
| |
| | Average 12 month expenditure on products purchased through mail order/web | $458 |
| | Additional Data - Mail order/web Expenditures |
| |
| | Average frequency of household fast food purchases per week | 3 |
| | Households purchasing fast food at least once per week | 86% |
| | Additional Data - Fast Food Expenditures |
| |
Magazine/Website Attitudes and Usage | %/$ |
| |
| | Average number of times Beckett readers refer back to last issue | 30 |
| |
| | Readers that share publication with others in their household | 32.8% |
| | Pass-along readership - Male | 74.1% |
| | Pass-along readership - Under 25 years | 55.4% |
| | Additional Pass-along Readership Data |
| |
| | Magazine readers - Average time per week on Beckett.com (hours) | 2 |
| | Web site visitors - Average time per week on Beckett.com (hours) | 4 |
| |
| | Loyalty and reliance on Beckett publications: |
| | Percentage of Beckett audience that do not subscribe to any other sports or collectibles related magazines | 62.2% |
| | Additional Readership Subscription Data |
| |
Card Grading | %/$ |
| |
| | Average number of cards graded in the past 12 months | 9 |
| |
Sports Participation and Sports Related Activities/Interests | % |
| |
| | Actively participated in sports in the last 12 months | 78.5% |
| | Sports participation by activity |
| |
| | Participation in fantasy sports leagues in the last 12 months | 63.3% |
| | Fantasy sports participation by sport |
| |
| | Average number of hours watching sports on television per week | 8.4 |
| |
Video Gaming | % |
| |
| | Percentage of households that own one or more popular video game platforms | 73.7% |
| | Top owned video game consoles |
| |
| | Percentage of Beckett audience that plays sports related video games | 78.5% |
| | Top video game statistics by sport |
