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AUDIENCE, DEMOGRAPHICS & CIRCULATION
REACH ULTIMATE SPORTS NUTS AND PASSIONATE COLLECTORS
Print Publications Audience
With Beckett’s powerful
lineup of collectors publications, you reach an affluent audience of men who are
ready to buy! The typical Beckett reader is a man between the ages of 25 and 54.
He’s the head of his household and makes between $52,000 and $67,000 a year.
| Publication |
Gender |
Age |
HH Income/year |
| Beckett Baseball |
93% Male |
10 to 24 years - 22%
25 to 54 years - 65% |
$67,000 |
| Beckett Football |
92% Male |
25 to 54 years - 73% |
$64,000 |
| Beckett Basketball |
93% Male |
12 to 34 years - 64% |
$54,000 |
| Beckett Hockey |
96% Male |
25 to 54 years - 79% |
$56,000 |
| Beckett Racing |
84% Male |
25 to 54 years - 84% |
$52,000 |
| Beckett Anime Collector |
77% Male |
Median age - 11 |
n/a |
| Beckett Yu-Gi-Oh Collector |
68% Male |
Median age - 11 |
n/a |
Online Audience
Beckett.com is without a doubt the industry leader in sports collectibles,
enjoying the largest online audience in this niche. The site has an incredibly
targeted audience of sports collectibles enthusiasts who use it primarily for
news and information, personal home pages, online auctions and collectibles
valuation.
| Web Site |
Gender |
Age |
HH Income/year |
| www.beckett.com |
92% Male |
8 to 17 years - 13%
18+ years - 87% |
$70,402 |
Source: Beckett Readership Survey - July 2002
Survey conducted in Beckett magazines and online at Beckett.com
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