Print Publications Audience
Beckett enjoys strong circulation and high pass-along readership numbers. Beckett magazines are distributed via a unique channel of more than 3,000 independent collectibles hobby accounts. In addition, they are distributed via such retailers as Barnes & Noble, Waldenbooks, Borders Books, Target, Diamond Comics, independent hobby shops and hundreds of national and regional grocery, drug and convenience store chains. Beckett books are also available from online booksellers such as barnesandnoble.com and Amazon.com. All magazines are available by subscription, as well.

Publication	Avg. Paid Circulation*	Pass Along Rate	Additional Readership
Beckett Baseball	140,000	1.8	344,237
Beckett Football	70,000	2.8	228,407
Beckett Basketball	60,000	2.5	195,675
Beckett Hockey	32,000	2.0	63,902
Beckett Racing	34,000	2.3	87,729
Beckett Dealer Direct	8,500	n/a	n/a
Beckett Anime Collector	77,250	n/a	n/a
Beckett Baseball Card Plus	36,813	n/a	n/a
Beckett Basketball Card Plus	8,330	n/a	n/a
Beckett Football Card Plus	8,589	n/a	n/a
Beckett Hockey Card Plus	3,923	n/a	n/a
Beckett Yu-Gi-Oh Collector	135,000	n/a	n/a

Online Users
Beckett.com was launched in 1995 as the first web site dedicated to the sports collectibles hobby. Today, Beckett.com still remains the hobby’s pre-eminent site, providing the most relied upon information, services and products with the highest level of integrity in the industry. Beckett.com now includes nearly two million registered users, boasts almost 100,000 visits per day and averages more than 32 million page views per month.

Web Site	Registered Users	Page Views Monthly	Avg. Visit Duration/min.	Unique Visitors Monthly
www.beckett.com	1,786,503	Over 32 million	16 minutes	984,358